Wow, it’s the last blog entry. That went by fast. Creating and maintaining a blog has got to be one of the most engaging assignments I’ve ever had to complete for school. I can’t say that I’m the biggest fan of blogging (The Struggle of Blogging post, Exhibit A), but it was definitely a worthwhile experience.
I wanted to use this last post to come full circle and re-ask the question: what is emerging media? Em Emerging Media put it this way: Emerging media is the evolution of utilizing technology to share information in new and innovative ways.
It’s a pretty vague definition, but I think it works. While we can forecast and predict future tech trends, there is no way to be 100% certain about the future of anything—including technology, media, and marketing.
The truth is that in a time when we could change everything, we’re running without clarity of direction or vision. We’re not necessarily talking about a revolution as much as we’re conforming revolutionary opportunities into familiar packages. We’re merely taking what we know and applying it to what’s new. In many ways, we’re working against ourselves.
Today in what is nothing less than an emergent moment for marketing and communications, I see even the best of them leaning back instead of leaning forward. It takes a different philosophy. It takes a different approach.
We’re in such a dynamic time for technology. Things change daily and the future is unwritten. If marketers plan to use emerging technology, they’ve got to abandon old marketing tricks and make new tricks. “One size fits all” cannot apply to this industry.
As I move through the IMC program, it’s becoming so clear to me that a good company/consumer relationship is the product of integration. The collaboration of PR, marketing, creative, and other strategies builds up into a seamless campaign. As new media continues to emerge, companies will have to incorporate them into the marketing mix.
Well that’s it! I hope you got something from one of these posts! Thanks for reading!